Every year, just before the official start of SHOT Show, the Industry Day at the Range kicks off the excitement with a bang — quite literally! This exclusive event provides attendees with a unique opportunity to test the latest firearms, ammunition, and outdoor products in a real-world setting. Whether you’re a seasoned professional or a first-time attendee, here’s why Industry Day at the Range is the perfect prelude to SHOT Show 2025.
What is Industry Day at the Range?
Held on Monday, January 20, 2025, the day before SHOT Show officially opens, Industry Day at the Range is an invitation-only event that brings together media professionals, buyers, and industry influencers to experience cutting-edge products firsthand. Hosted at a sprawling outdoor shooting range near Las Vegas, this event is designed to let participants:
- Fire the newest firearms from leading manufacturers.
- Test the latest optics, suppressors, and accessories.
- Explore innovative archery, airgun, and tactical gear.
- Engage directly with manufacturers and product experts.
It’s an unparalleled chance to not only see but also use the products that will shape the shooting, hunting, and outdoor industries in the coming year.
A Day Full of Action and Insights
Imagine the thrill of trying out state-of-the-art firearms before they hit the market, or testing a new scope that promises to revolutionize accuracy. At Industry Day at the Range, you’ll find:
- Live Fire Demonstrations: Over 500,000 rounds of ammunition are typically fired during this event, making it a dynamic and interactive experience for all attendees.
- Diverse Shooting Bays: From handguns to long-range rifles, shotguns to full-auto firearms, the event features specialized shooting areas to accommodate a wide range of products.
- Expert Guidance: Manufacturers’ representatives are on hand to provide insights, answer questions, and ensure you get the most out of your hands-on experience.
Who Can Attend?
Industry Day at the Range is an invitation-only event, primarily open to:
- Accredited members of the media.
- Key buyers and distributors from the shooting, hunting, and outdoor industries.
If you’re eligible, this is an opportunity you won’t want to miss. Invitations are limited, so early registration is crucial to secure your spot.
Tips for a Successful Day at the Range
To make the most of this incredible experience, keep the following tips in mind:
- Dress Appropriately: The event is held outdoors, so dress in layers and wear comfortable, weather-appropriate clothing. Closed-toe shoes are a must.
- Eye and Ear Protection: Safety gear is provided, but bringing your own can enhance comfort and convenience.
- Plan Your Schedule: With so much to see and do, having a plan will help you prioritize the products and manufacturers you’re most interested in.
- Bring Business Cards: Networking opportunities abound, so have plenty of cards to share with manufacturers and fellow attendees.
- Stay Hydrated: The desert environment can be deceptively dry, so keep a water bottle handy throughout the day.
Why Industry Day Matters
Industry Day at the Range is more than just a hands-on preview; it’s an essential part of the SHOT Show experience. For media professionals, it’s a chance to gather content and firsthand insights that will resonate with their audiences. For buyers and distributors, it’s an opportunity to evaluate products and make informed purchasing decisions. And for manufacturers, it’s a platform to showcase their innovations to the people who matter most.
Get Ready for Industry Day at the Range 2025
If you’ve received an invitation to Industry Day at the Range, consider yourself one of the lucky few. This exclusive event is your chance to get up close and personal with the latest advancements in shooting, hunting, and outdoor gear. Don’t miss this opportunity to fire, test, and evaluate the products that will define the industry in 2025.
Mark your calendar for January 20, 2025, and prepare for an unforgettable day of action and discovery. Stay tuned for more updates, and get ready to experience the future of shooting sports and outdoor innovation at Industry Day at the Range!