IWA OutdoorClassics – World’s Leading Trade Fair for Hunting, Shooting and Outdoor Industry
The IWA OutdoorClassics is one of the most important annual trade exhibitions for the hunting, shooting sport, outdoor equipment and safety industries. It takes place every year at the Exhibition Centre Nuremberg in Germany and brings together decision makers, manufacturers, retailers, suppliers and media professionals from all over the world. The event showcases the latest products, innovations and trends across a wide range of categories including firearms, optics, ammunition, outdoor gear and safety equipment.
At its core, IWA OutdoorClassics is a business-to-business trade fair designed for qualified industry visitors. Exhibitors display their newest products and services, build partnerships and discuss trends that will shape the coming year. The supporting program includes opportunities for testing, knowledge exchange and expert dialogues, making the event a central hub for industry networking and collaboration.
Over its long history, IWA has grown from a small national showcase into a truly global industry meeting point. Since its first edition in 1974 with fewer than 100 exhibitors, the fair has attracted around one million visitors over fifty years and continues to evolve to meet the needs of the international specialist trade.
In recent years, attendance figures have demonstrated the fair’s ongoing relevance and reach. The 2025 edition welcomed around 30 000 trade visitors from 126 countries and featured approximately 1 083 exhibitors from 52 nations, reflecting strong international participation and a business-oriented atmosphere. In the 2024 anniversary edition, around 40 000 visitors from 120 countries and 1 072 exhibitors gathered to see the latest innovations and connect with partners from across the globe.
From the perspective of www.fagt.blog, attending the IWA OutdoorClassics is a valuable experience for anyone involved in the outdoor, hunting or shooting industry. The event offers an unmatched opportunity to see firsthand what is new on the market, to meet manufacturers and suppliers in person, and to gain insight into the trends driving future product development. Whether you are a retailer looking for the next big item or a brand seeking to strengthen international contacts, IWA provides an ideal business platform and a high-quality professional environment.
In addition to business benefits, the atmosphere at IWA is international and dynamic. Walking through the halls, you hear a variety of languages and witness discussions between companies and buyers from different regions. This blend of product discovery and personal interaction is part of what makes IWA OutdoorClassics special and worth attending year after year.